7+ years at the intersection of content, product, and operations. MA in Media & Communication. Based in Chennai — building for OTT, media, and beyond.
Whether you're hiring for OTT content strategy, business analysis, or content writing — there's a dedicated section of work built specifically for that role.
"I bridge the business of content and the systems that deliver it."
Five pieces demonstrating content gap analysis, editorial planning, acquisition briefs, operations workflows, and platform feature thinking — all built for OTT and media roles.
BRDs, process maps, user stories, UAT work, and backlog deliverables — demonstrating 7+ years of structured analytical thinking across automation, fintech, and enterprise transformation programmes.
Technical documentation, content strategy, UX microcopy, brand guidelines, and editorial work — drawn from Valor PayTech, Cognizant, CoProTech, and independent writing.
India's OTT audience has reached 601.2 million people. Non-Hindi content now accounts for over 50% of all OTT viewership. Yet both Netflix India and Amazon Prime Video remain structurally over-indexed on Hindi originals. The South Indian market represents the single largest underserved growth opportunity on either platform.
This workflow applies the As-Is/To-Be process mapping methodology from Williams Lea automation programmes — translated into an OTT content pipeline context. 8 stages, 4 failure points, structural improvement recommendations.
I'm Praveen Saki — a Business Analyst with 7+ years of experience and an MA in Media & Communication from the University of Hyderabad. I work at the intersection of content, product, and operations — and I'm making a deliberate move into OTT and media.
At Williams Lea, I own the end-to-end product backlog for automation transformation programmes across 5–10 global enterprise clients. I run discovery workshops, conduct market and competitor analysis, build product roadmaps, and lead all Scrum ceremonies for teams of 15+ across 10+ sprints.
My MA research was grounded in media business models, audience theory, and content economics. I led creative operations for global live media events at CoProTech. I built content roadmaps at Valor PayTech. The analytical rigour is from BA. The media instinct is from everything else.
I'm Tamil and Telugu fluent, South India-based, and I understand those content markets from the inside — at a time when regional language content is where every major OTT platform's next subscriber wave will come from.